"In 1997 we began stamping one pound paper bags in our coffeehouse. We stamped as we thought that we could never sell enough coffee to warrant ordering labels. Simple kraft tin-tie paper bags with black ink stamps. The reaction was incredible. We realized that private labeled coffee gave us immediate merit. Private labeled coffee put us a step above our competition; just having it on the shelves seemed to boost drink sales as well as customer loyalty. We made the decision to continue stamping bags despite the low sales due to the reaction and the obvious loyalty that resulted. It took us nearly 6 months to see sales actually reach an acceptable level of 20 pounds a week. The success of our private label program was customer loyalty, brand definition and drink sales; even if private label had to be a loss leader (which it wasn't) it was well worth the investment."

Private labeling is quite simple. A typical packaging cost of only seventy five cents is added onto the per pound price of the coffee. Layout for your label can be done with a current logo, or as part of our logo design process. Call or email for more information!

The following examples illustrate:

• Our stock labels. With a simple name change your coffeehouse could have a shelf of private label coffee within a week.
• A few examples of our custom logo work. See our 'portfolio' for more examples.

Stock Labels
Custom Logos